Frantically scrolling through Kayla Varley’s Instragram, you wouldn’t be mistaken of thinking I’m in the middle of a fan girl stalk. LinkedIn isn’t my traditional way of finding artists and inspiration but somewhere along the line we had connected, and as soon as I realised, I was hooked.
Kayla’s portraits of women evoke a strong sense of happiness, and for a moment, carry you into a magical place. She encourages her models to use their body to create strong lines, shapes and curves, and her creative ability to capture their raw vulnerability is what makes her images so absorbing.
They celebrate beauty in every essence. Different textures and tones add depth and she has an eye for using sharp light and shadows to cast yet another layer.
Kayla Varley is an American advertising Photographer based in Los Angeles, although she works in London and New York too. She studied at the Art Centre College of Design in LA, before dropping out to pursue a career on her own of which she is totally bossing.
She’s worked with some top agencies including AKQA, Leo Burnett LDN, Ogilvy NYC and R/GA and she’s created work for some huge brands like Levi’s, Kellogg’s Special K, Ebay Fashion and Grey Goose Vodka.