Philips Global Facebook

At the beginning of 2016, Philips Global Facebook page had 7 million followers. By the end of 2017, we had grown their following by 2.3 million and increased engagement by 125%. Pretty cool, hey?
For over 2 years we were in charge of creating a mix of engaging content focusing on ‘Health & Wellbeing’—and we really went for it. From canvases to carousels and link posts to animations, we created Facebook ads in every way you can think of.
It would be silly to show you all of the posts, but of the 700+ we created, I’ve chosen a handful below showing the immense creative progression from start to finish.

Enjoy.


Creative Team: Charlotte Taylor & Hannah Smith
Creative Directors: Pete Sanna & Matt Weston
Designers: Sam Peel & Lolly Morris
Animators: Robbie Hancock & Jack Last

In the beginning: jan 2016

Moderate activity releases chemicals called endorphins, which can help you to feel positive and full of energy.  23K reactions - 101 shares

Moderate activity releases chemicals called endorphins, which can help you to feel positive and full of energy.
23K reactions - 101 shares

Avocados are rich in unsaturated fats, which are important for a balanced diet and can help make your cakes healthier bakes.  7.2K reactions - 127 shares

Avocados are rich in unsaturated fats, which are important for a balanced diet and can help make your cakes healthier bakes.
7.2K reactions - 127 shares

A quick and easy tip to help you stay healthy.  18K reactions - 264 shares . .

A quick and easy tip to help you stay healthy.
18K reactions - 264 shares
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The Wisp Paediatric Nasal Mask has a friendly pattern and modified shape, making it ideal for the unique needs of children with breathing difficulties.  20K reactions - 146 shares

The Wisp Paediatric Nasal Mask has a friendly pattern and modified shape, making it ideal for the unique needs of children with breathing difficulties.
20K reactions - 146 shares

Get creative in the kitchen and make a light and fluffy cheesecake in your Airfryer. Find the recipe here: philips.to/1WofkEw  90K reactions - 100 shares

Get creative in the kitchen and make a light and fluffy cheesecake in your Airfryer. Find the recipe here: philips.to/1WofkEw
90K reactions - 100 shares

A happy home should be a healthy one. Find out how the Philips Air Purifier can help remove dust, pollen, bad odours and more and bring fresher air to your environment.  12K reactions - 153 shares

A happy home should be a healthy one. Find out how the Philips Air Purifier can help remove dust, pollen, bad odours and more and bring fresher air to your environment.
12K reactions - 153 shares

Starting to play with animation

How far do you think blood travels on average around an adult’s body in a day? 900km, 9,000km or 19,000km.

Field Hockey or Basketball: would you burn more calories on average with a stick or shooting hoops?
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Did you know, tomatoes are high in antioxidants? They can be grown at home and then added straight into lots of dishes.

How surprising!

< Facebook Canvases >

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Getting regular exercise to aid a health condition? The Philips Health Watch is a great way to keep your body on track and maintain a healthier lifestyle.

Adding more detail to the illustration

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June 2017

Adding more fish to your diet can boost your Omega-3. You can even use the Philips Airfryer to prepare tasty tempura prawns without using too much oil.

At Philips, we are on a journey towards a more sustainable future of healthcare.

This week, it’s World Environment Day. How are you going green?