Philips Global Facebook
At the beginning of 2016, Philips Global Facebook page had 7 million followers. By the end of 2017, we had grown their following by 2.3 million and increased engagement by 125%. Pretty cool, hey?
For over 2 years we were in charge of creating a mix of engaging content focusing on ‘Health & Wellbeing’—and we really went for it. From canvases to carousels and link posts to animations, we created Facebook ads in every way you can think of.
It would be silly to show you all of the posts, but of the 700+ we created, I’ve chosen a handful below showing the immense creative progression from start to finish.
Creative Team: Charlotte Taylor & Hannah Smith
Creative Directors: Pete Sanna & Matt Weston
Designers: Sam Peel & Lolly Morris
Animators: Robbie Hancock & Jack Last