Road to Improvement.jpg
Set off Sooner.jpg
Next Stop on Go.jpg
Never Miss Out.jpg
No Nasty Surprised.jpg

alternative concept

Love your car.jpg
Love a challenge.jpg
Love coffee breaks.jpg
Love Saving Time.jpg

The shell app

The Shell app offers a range of services that make regular journeys easier, but the users were struggling to remember all the features and just how handy they really are. Our challenge was to create a range of print ads to display across the forecourt and in stores, showing people the benefits and encouraging app downloads.

Creative Team: Charlotte Taylor & Hannah Smith
Creative Directors: Matt Weston & Pete Sanna