Customers seem to underestimate the great taste and expertise that goes into making Shell’s perfect cup of coffee.
Using a simple copy structure and natural product-focused imagery across multiple executions, we playfully explained how Shell’s coffee is just as good as any other.
As this was for the Netherlands market, I worked closely with a dutch copywriter to create copy that worked for both markets.
Creative Team: Charlotte Taylor & Hannah Smith
Creative Directors: Matt Gray & Tommy Allen
Photographer: Chelsea Bloxsome