Tate & Lyle
Sticky but worth it

After 25 years, Tate & Lyle’s Golden Syrup was finally returning to our screens with a £1.8M integrated campaign. Our idea was to play on the nostalgic feelings associated with the classic, naughty, sticky tin. It was so simple and effective that it won us the pitch! Senior team Stu & Neil went on to create the TVC and idents that aired on Channel 4’s GBBO. 


Pitch win
Creative Team: Charlotte Taylor & Hannah Smith
Senior Creative Team: Stuart Woodall & Neil Matthews
Director: Ed Rosie